Customer, partner, and community portals built on your CRM.
Experience Cloud is where Salesforce becomes customer-facing. We design portals that feel like products, not embedded CRM screens — and that earn the right to sit on your brand's domain.
Experience Cloud & Industries
Experience Cloud powers customer portals, partner communities, self-service, and employee intranets — all built on the same data and identity as the rest of Salesforce. Industries Clouds (Health, Financial Services, Communications) often surface their end-user UX here.
Fit signals.
- Customers open support cases through email instead of a portal
- Partners need case or deal visibility but it's hidden in your CRM
- You run a community / advocacy program in a separate third-party tool
- Self-service could deflect calls but you can't build it on your CRM data alone
- You use an Industry Cloud (FSC / Health / Communications) and need its end-user surface
What we deliver in Experience Cloud.
Every capability below is practiced across multiple production engagements — not a scoping checklist.
Portal design
- LWR (Lightning Web Runtime) sites for modern UX
- Custom design systems + branding
- Authenticated + unauthenticated journeys
- SEO + performance tuning for public portals
Identity & access
- Customer Identity (CIAM) + social sign-on
- Partner + channel account hierarchies
- Sharing models that actually hold up under audit
- MFA, SSO, passwordless flows
Data surfacing
- Case management + self-service
- Knowledge article surfacing + rating
- Partner deal registration, asset sharing
- Community engagement, gamification
Industry surfaces
- Financial Services Cloud (FSC) client portals
- Health Cloud patient + provider experiences
- Communications Cloud subscriber portals
- OmniStudio-driven journeys for regulated flows
The shapes this work
usually takes.
Self-service portal
Typical: 12–16 weeks. Public + authenticated portal with cases, knowledge, community. Often the first Experience Cloud engagement.
Partner community
Typical: 14–20 weeks. PRM features (deal registration, leads, assets) on top of Experience Cloud.
Industry-cloud end-user experience
Typical: 16–24 weeks. FSC / Health / Comms cloud surfacing to the customer, with regulated-flow discipline.
Experience Cloud managed service
Monthly. Admin, releases, CMS content management, performance reviews.
Pitfalls we've seen
and how we avoid them.
Aura legacy
Old Experience Cloud sites on Aura carry UX and performance debt. New builds should be LWR; older ones often need replatform.
Sharing model built late
Partner or customer data leaks are usually sharing-model misses. We design it in week one, not week eight.
CMS afterthought
Marketing wants to update content, engineering is in the middle. We design CMS governance up front.
Portal replacing a product team
A portal isn't a product team. Don't treat UX as a once-and-done project; fund ongoing iteration.
Common questions about Experience Cloud.
Experience Cloud wins when your core data, identity, and workflow already live in Salesforce. A custom portal wins when you need heavy design freedom, high-concurrency public traffic, or deep custom-UI work. We'll be honest about the tradeoff.
Experience Cloud on your roadmap?
Thirty minutes with Ananya. Architecture sketch, candid second opinion, scope estimate — no slides.
Book the call