Hito Bito ran a Shopify storefront, a Discourse community, and a Vendure-powered marketplace on three disconnected domains. Community members who loved the brand couldn't easily buy; buyers couldn't easily participate.
Headless Next.js storefront fronting Shopify + Vendure with a unified identity layer, SSO into Discourse, and shared notifications via a small Go service. Designed the taxonomy so merchandising and community moderators could publish to both surfaces from one admin.
Unified experience across three legacy systems without ripping any of them out. Community-to-purchase conversion tripled in the first quarter, and the editorial team's release cadence went weekly.
“I expected a redesign. We got an information architecture. The difference is everything.”
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