+42%
Conversion lift
−68%
Time-to-launch
$210K
Annualized ops savings
Problem
Five DTC brands, five fractured Shopify stores, no shared loyalty or inventory. New launches took 6+ weeks and the group was bleeding margin to operations overhead.
Approach
A headless storefront on Next.js fronting a unified Sanity catalog, Shopify Plus as the commerce engine, Algolia search across the catalog, and a shared loyalty service the brands plug into.
Outcome
Conversion up 42% on the unified cart; new product launches now ship in days, not weeks; ops headcount needed to grow with the catalog dropped sharply.
“Editorial publishes new collections without engineering tickets. That alone paid back the rebuild inside a quarter.”
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