Practice lead

Ananya Iyer

Practice Lead — Salesforce

11+ years on the platform

“Configuration is the cheap part. Process is the work.”

Ananya has led Salesforce transformation work across Service, Sales, Experience, Data, and regulated-industry clouds. She moved from Service Cloud rollouts for health insurers into cross-cloud integration and now runs Prometheas's Salesforce practice with a strong view on customer-data foundations. Her recent work has focused on production Agentforce deployments in regulated industries, where grounded context, guardrails, and audit trails are not optional.

Focus areas

Data Cloud foundationsRegulated-industry rolloutsAgentforce in productionRevenue Cloud

Book 30 min with Ananya Salesforce practice

Certifications

Current, not framed.

Recertification is on a rolling calendar — nothing below is more than a cycle old.

Salesforce Certified Technical Architect
Service Cloud Consultant
Data Cloud Consultant
Experience Cloud Consultant
Industries (FSC) Consultant

Talks & sessions

Where Ananya shows up.

2025

Data Cloud pitfalls from production

Salesforce World Tour · Bengaluru

2025

Agentforce in regulated industries

Prometheas Client Briefing

2024

Service Cloud migration: what to keep, what to rebuild

Dreamforce · San Francisco

Writing

Articles & reports by Ananya.

Salesforce·Mar 2026

Salesforce Service Cloud Modernization Playbook

A decision-led modernization guide for service journey design, routing, entitlements, knowledge, operational reporting, integration readiness, and Agentforce-ready service operations.

24 min read

Salesforce·Feb 2026

Salesforce Data Cloud Governance Field Guide

A practical governance guide for identity resolution, consent, activation freshness, credit control, source onboarding, and AI-ready customer intelligence in Salesforce Data Cloud.

22 min read

Selected Salesforce work

BFSI

Regional financial-services operations team

Financial-services operations

Salesforce service operations modernization for regulated customer and internal service teams.

SaaS

B2B SaaS support organization

B2B SaaS support operations

Support modernization pattern for SaaS teams outgrowing a generic helpdesk.

Other practice leads

Rohan Shah